Alphera covers trend
July 27th, 2010 by Richard Aucock
CAR dealers can make money from the fashion for larger alloy wheels thanks to finance firm Alphera.
The BMW Group Financial Services division has set up a special new scheme that could earn dealers £15k a year!
This comes courtesy of a new scheme that covers buyers who select big, expensive wheels and tyres against accidental damage.
Spencer Halil, director of Alphera, said: ‘Today’s car buyers are more likely to worry about the impact of unexpected bills.
‘Tyre insurance gives the dealer the chance to bundle extra peace of mind with the vehicle sale – especially now that 17-inch, 18-inch and 19-inch wheels are increasingly offered as options on a growing number of popular cars.’
Customers, he said, are often surprised at the cost of replacing the tyres specified for these rims.
It’s being offered for cars up to 7 years old, with less than 80k on the clock. Policies cover punctures, accidental damage and malicious damage, and there are separate schemes for wheels both smaller and larger than 18-inches.
Run-Flat policies are also offered.
‘Tyre Insurance is the latest example of Alphera’s drive to provide our Partners with additional high quality products to help them diversify their revenue base,’ added Halil.
Do you think this could be a handy extra revenue raiser for your dealer?
Tags: aftersales, alphera, bmw, warranty