Warranty co training
August 5th, 2010 by Richard Aucock
A leading warranty-provider is championing a new training concept to maximize aftersales profits.
The Warranty Group aims to train new aftersales ‘superchampions’ to get the most out of dealer profit potential.
Designed and introduced in 2008 to develop on the successful ‘champion’ concept – which typically achieves a fourfold uplift – the firm has high expectations of the new ‘superchampions’ programme succeeding.
Ian Simpson, sales and marketing director, explained: ‘Our service plan champions training scheme has been so successful that we believe there is potential to create similarly skilled and motivated general aftersales business managers, which we are dubbing superchampions.
‘Their job will be to push aftersales in all kinds of essential areas that may currently be neglected – including not just service plans and warranties – but across a whole range of key performance indicators that are designed to increase levels of customers care and dealer profitability.’
The Warranty Group aims to place one of its own ‘superchampions’ in each dealership, producing a model for the dealership to train and recruit.
‘We are initially talking to a number of manufacturers and dealer groups about superchampions and plan to roll out the initiative later in 2010. Initial reaction has been very strong,’ Simpson continued.
By James Batchelor
Tags: aftersales, sales, warranty