1:22 pm, November 21, 2008
VOLKSWAGEN’S Polo is proving to be a hit with used car buyers – and has revealed a market trend to dealers.
Car search website findsyou.com reports that 32 per cent of all cars requested by used car buyers on its site are Polos.
Findsyou allows buyers to specify what they are looking for, rather than searching through classifieds.
This allows the site to spot trends as soon as they start to happen.
It is the Volkswagen supermini that is dominating buyer requests at the moment. This will keep the 1500 dealers who have so far signed up busy.
CEO Guy Walker said: ‘Despite the economic gloom we are generating significant volumes of sales leads for our dealers.’
The evidence is that, although buyers are downsizing into more economical models, they still want a premium badge. Hence the success of the Polo.
If it is a developing trend, now is the time to capitalise…
