Huge new Rolls interest
July 23rd, 2009 by Richard Aucock
ROLLS-ROYCE has revealed its had ‘unprecedented’ demand for its new ‘baby’ ahead of its launch in September.
The 200EX – or Ghost as it will be known – was on display at the Salon Prive event at London’s Hurlingham Club yesterday.
Speaking exclusively to Car Dealer, the firm’s spokesman told us demand for the new car has been staggering.
‘Production is due to begin in earnest in the middle of quarter three,’ said the spokesman.
‘But we won’t be launching the car until February to the press – that just goes to show you how difficult it is to get hold of them.’
The spokesman explained that typical buyers usually have a Range Rover, 7 Series and something sporty – like a Ferrari – in their garage.
‘Most have admired the Phantom but just thought it to be a little bit too big.
‘Many are Londoners and say a Phantom would be to large for town. So this is perfect for them.
‘We’ve had unprecedented interest.’
Although he was unwilling to talk numbers, it’s clear the new car will be a large volume seller in Rolls-Royce terms, despite its near-£200k price tag ‘once you’ve added the sensible options’.
The Salon Prive show was the perfect location to highlight the new car to its target audience. The exclusive event plays host to the most exotic cars from around the country, and runs for three days.
‘This is the ideal place to show off our cars,’ explained the spokesman. ‘I liken the buyers to people getting a gadget like an iPhone. They’ve seen it in the shops, seen people with it, thought about buying one, but only when they go to tech show do they finally take the plunge, often on a whim.
‘We’ve got two sales-orientated representatives here read to arrange test drives for potential purchasers. This event is certainly worthwhile for us.’
By James Baggott
Read the editor’s blog about his visit to Salon Prive by clicking here.
Rolls-Royce to call new car ‘Ghost’
Tags: 200ex, rolls-royce, salon prive
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