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OUR LATEST ISSUE Car Dealer Issue 40
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Ford extending warranty?

FORD could be planning to extend its warranty to five years in April, a source has told Car Dealer. The move, although unconfirmed by the manufacturer, would make sense as it would bring it more in line with bitter rival Vauxhall and its ‘Lifetime’ warranty. Our source said: ‘I’ve been told by someone in the [...]

AA warranty changes

MOTORWAY Direct has announced changes to its selling of the AA Warranty product. The changes will affect Motorway Direct dealers the company says. The Sheffield-based firm has provided AA Warranty products since 2006, and its team is conducting a series of dealer reviews following the introduction of new best practice guidelines, including additional training and [...]

Dealers must focus

MAXIMISING the profit made on every car sold should be the top priority for car dealers in the coming months. This is because availability of 2- and 3-year old cars is beginning to decline. A plunge in new car sales due to the recession of 2008 and 2009 is now having an effect on the [...]

Warranty shock for 1m

CAR owners face a £300 million hit in car repair costs as 1 million motors come out of their warranty period. A 2007 boom in new car sales – 2.4 million new cars were sold – means the 3 year warranty period will be ending for many. Warranty provider Warrantywise estimates these owners risk a [...]

Kia must change ads

KIA is taking its 7 year warranty ad campaign back to the drawing board following an ASA ruling. The Advertising Standards Authority has deemed Kia to be not emphasising the 100,000-mile limit with sufficient clarity. Future ads will therefore have to emphasis this restriction, along with other exclusions listed in the small print. The ASA [...]



Warranty co training  

Warranty co training

 

A leading warranty-provider is championing a new training concept to maximize aftersales profits. The Warranty Group aims to train new aftersales ‘superchampions’ to get the most out of dealer profit potential. Designed and introduced in 2008 to develop on the successful ‘champion’ concept – which typically achieves a fourfold uplift – the firm has high [...]

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Vauxhall lifetime deal  

Vauxhall lifetime deal

 

VAUXHALL has launched a lifetime warranty deal on all new cars sold through its car dealer network from now. The new car warranty removes any ‘total years’ stipulation. This means the warranty is potentially better even than Kia’s market-leading 7 year warranty. However, there are some notable clauses with the Vauxhall scheme. It is only [...]

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Alphera covers trend  

Alphera covers trend

 

CAR dealers can make money from the fashion for larger alloy wheels thanks to finance firm Alphera. The BMW Group Financial Services division has set up a special new scheme that could earn dealers £15k a year! This comes courtesy of a new scheme that covers buyers who select big, expensive wheels and tyres against [...]

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New training website  

New training website

 

WMS Group has launched a new sales and training website specifically for approved UK car dealers. It is hoped the site will sustain growth of both car dealers and Thame-based WMS Group. Stephanie Colinswood, WMS Group marketing manager, said ‘This is a very exciting development of our business – the site was created with the [...]

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WMS Group expansion  

WMS Group expansion

 

WMS Group has recruited new car dealers for its range of warranty products in both Scotland and Ireland. Stephanie Colinswood is marketing manager of the Oxfordshire group, and reports that business is continuing to expand. ‘More and more dealers are beginning to realise the benefits of choosing the WMS Group to be their extended car [...]

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Unchecked used cars fail  

Unchecked used cars fail

 

PRIVATE buyers who don’t get an inspection done can face pricey repairs within weeks warns one car dealer. Carsite.co.uk’s independent RAC inspector says that those buying privately are not protected legally – and many are finding the risk to be a costly one. Government MOT stats show a large number of models are being sold [...]

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Used seeking honesty  

Used seeking honesty

 

USED car buyers are prioritising reliability more than ever when making their secondhand buying decisions. RAC Warranty says ‘safe’ choices that will not have big bills in store are becoming the order of the day. It’s because buyers are more anxious than ever about the effects of the recession, said sales and marketing director Ian [...]

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 Porsche 2 year for used  

Porsche 2 year for used

 

PORSCHE has introduced a standard 2-year warranty for all cars sold on its official Approved Used scheme. It includes a 111-point check and reconditioning up to a minimum standard, using Porsche Genuine parts, before approval is granted. Not that Porsche reckons it’s a big expense – the maker says the fact two-thirds of all Porsches [...]

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Warranty spend continues  

Warranty spend continues

 

USED car buyers are returning to the market but also continuing to seek the protection of a longer warranty. The trend to choose longer and better warranties than before the recession has not abated, reveals RAC Warranty. This is despite a used car sales upturn showing market confidence in general is much better than it [...]

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Warranty reporting errors  

Warranty reporting errors

 

CAR dealers are failing to calculate profits from warranties correctly which is costing them big returns. RAC Warranty reckons many dealers fail to realise the uplift in aftersales that warranties bring. By only analysing Point Of Sale profit potential, the importance of warranties is not being correctly emphasised during the sales process. RAC Warranty reckons [...]

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Ferrari best UK used deal  

Ferrari best UK used deal

 

FERRARI says it now boasts the most reassuring official used car warranty support package on the market. The firm reports it is seeing a big upturn in interest for used stock following its extended used car warranty announcement. This sees Ferraris aged up to 8 years covered by a full 2 year used car warranty [...]

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Porsche's 3yr warranty  

Porsche’s 3yr warranty

 

PORSCHE is finally bowing to the inevitable and launching a 3 year warranty for its new car range. All 2010 model year cars will carry the 3 year warranty – and will start to arrive in Porsche car dealers from May. Porsche brand communications man Wayne Dorley told Car Dealer Magazine it was due to [...]

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Indys miss warranty ops  

Indys miss warranty ops

 

FRANCHISED car dealers are beating independents when it comes to maximising sales opportunities for car warranties. RAC Warranty says there is huge untapped potential for independent car dealers to sell both more comprehensive and longer-term car warranties. It’s a situation that shouldn’t arise either, says sales and marketing director Ian Simpson: ‘There is no reason [...]

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Honda adds gloss to paint  

Honda adds gloss to paint

 

HONDA is launching a new programme to manage car repairs after a customer has an accident. The ‘Honda Accident Repair Programme’ is said to be a unique initiative in the car industry. It is described as raising the benchmark for after-accident customer care, and is headlined by the fact it guarantees a replacement car for [...]

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Dealers warrant more  

Dealers warrant more

 

CAR dealers are starting 2010 with a big competitive review of their current car warranty suppliers. RAC Warranty says the search for extra revenue means dealers are asking more from warranty providers. And they are more than willing to change if they think their current supplier is not providing good value. Director Ian Simpson said [...]

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Ferrari UK first 2yr used  

Ferrari UK first 2yr used

 

FERRARI has become the first car maker to give a 2 year warranty on all Ferrari Approved used cars. Every model sold by an approved franchise will now get the 24-month Power Warranty cover. To keep valid throughout the cover period, Ferrari drivers must service their car at an official Ferrari dealer, or an authorised [...]

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Mercedes warranty boost  

Mercedes warranty boost

 

MERCEDES reports that 40 percent of approved used customers are choosing a flexible pay-monthly deal. This big uptake rate comes just 4 months after the new Mercedes Online Warranty was launched. Car dealers are winning big as a consequence. The firm says that a high proportion of upsales are occurring to customers whose new car [...]

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Warranty firm joins Codes  

Warranty firm joins Codes

 

MOTOR Codes subscribers have another new member as warranty firm AutoProtect signs up. The car warranty company will add further to the 3 million car-related products Motor Codes members already administer. ‘This is good news for consumers,’ said Motor Codes director Chris Mason, ‘as yet another organisation demonstrates its willingness to embrace self-regulation for the [...]

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Kia 7 year warranty on all  

Kia 7 year warranty on all

 

KIA has wowed the car industry by giving EVERY SINGLE NEW CAR a full 7 year warranty sold from today! The staggering deal instantly makes it the best new car cover offer in the industry. Previously, it was restricted to the cee’d and Sportage. But now, all Kias are getting it – including the smash [...]

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Motor Codes signs more  

Motor Codes signs more

 

MOTOR Codes has just announced yet another adoptee as warranty firm AutoProtect signs up. This further adds to the 1.75 million warranties Code subscribers currently administer! It’s ‘good news for consumers,’ said Motor Codes Director Chris Mason. ‘The Vehicle Warranty Product Code enables responsible businesses such as AutoProtect to demystify the terms and conditions of [...]

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