NEWS

MARSHALL Motor Group narrowly beat Vertu in a sales competition organised by the firms’ chief executives on Twitter. Dealer bosses Daksh Gupta of Marshall and Robert Forrester of Vertu challenged each other to a sales duel this weekend on the social networking site – and the fight raged all weekend. Marshall’s Honda site in York [...]

DEALER bosses Daksh Gupta and Robert Forrester are competing for car sales in a duel organised on Twitter. The chief executives of Marshall Motor Group and Vertu Motors respectively set the challenge yesterday between two of their sites – and the fight has been raging ever since. Marshall’s Honda site in York is going head [...]

SHOULD car dealers be using social media sites like Twitter and Facebook to promote their business? It’s a question many dealers – both large and small – are asking themselves up and down the country. Already many have jumped in and set up social media pages, but they’re in the minority. We wanted to find [...]

MG MOTOR UK is ramping up interest in the brand by holding an online chat on the Internet. Using Facebook and Twitter, the company held an online question and answer session where members of the public could pose questions to MG Motor’s sales and marketing director, Guy Jones. Over a period of 45 minutes Facebook [...]

WHOEVER said you couldn’t sell a car via Twitter was lying. Because we’ve got proof that it can be done! On Saturday we sold the first of our Mazda MX-5 pairing after a conversation that started on the social networking website. Last Wednesday Golley Slater PR Suzanne Tennant – pictured right – tweeted that she [...]

MG has joined the ranks of car firms on Twitter and Facebook in a new brand push of social media. The Birmingham firm has started up a page on Facebook, and is also now Tweeting all the latest news. It’s all to help gear up for the launch of the MG6, MG Motor UK’s marketing [...]

DEALERS need to embrace Twitter and Facebook if they want to be successful in the future, says Peugeot’s MD. Jon Goodman told Car Dealer he believes social media is only going to get more and more important to dealers in the years to come. And he says by engaging now, dealers can steal a march [...]

AUTOQUAKE.COM has been honoured as one of the world’s top 250 online firms in a car dealer coup. The firm is the only car retailer to be awarded an AlwaysOn Global 250 prize. It means Autoquake.com sits alongside Facebook, Twitter and Spotify in the worldwide list of AlwaysOn prize winners! ‘The companies certainly represent some [...]

Twitter and Facebook give car brands have a top opportunity to interact with their target audience in a fun way. Chevrolet recently opted to market their new Spark city car via social media, inviting music fans to see the car band in some unlikely locales, all for free… The basic premise is a simple one; [...]

SOME car dealers run scared from social networking websites like Twitter and Facebook… …But Gforces Tim Smith explains here how you can use them to keep your customers in touch. WHAT began with a single horrifying car crash in southern California last August became a worldwide automotive incident resulting in an unprecedented recall of millions [...]

IN this digital age, it still surprises me that some car dealers do not give a second thought to their online presence, especially given the current state of the market. Dealers shouldn’t become complacent when promoting their brand, generating leads or delivering great customer service. These are all areas which can be replicated online as [...]

TALK about stick the knife in! If ever proof was needed that the car retailing world is a cut throat industry, it is this. Spotted on Twitter late last night from large American car dealer was this simple Tweet: ‘Receive a $1000 rebate on your Toyota or Honda. Send me a DM for details.’ Now [...]

I WAS given a fascinating insight into the complicated life of a car manufacturer marketing chief this week. It’s social media that’s giving him the biggest headache. Working out how to use websites like Twitter and Facebook is baffling car manufacturers. Most know they should be using it but to what extent, and how, is [...]

TWITTER and Facebook are opportunities missed by the vast majority of UK car dealers reveals one expert. GForces has found that less than 10 percent of the UK’s top 200 car dealers are represented on social networking sites. Methods include having a Page on Facebook, communicating via Twitter, or simply posting thoughts and insights on [...]