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OUR LATEST ISSUE Car Dealer Issue 40
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Seat’s fleet commitment

SEAT is continuing its campaign to become a fleet manufacturer of choice with a comprehensive aftersales initiative. The Fleet Customer Commitment is an easy-to-follow programme that ensures every fleet service partner in the Spanish brand’s network of UK dealers adheres to 12 fleet customer service and repair standards. From providing clear, upfront pricing to delivering guaranteed [...]

Seat strengthens network

SPANISH brand Seat has announced two new dealerships who have taken its franchise. South coast-based dealer group Snows Group, which already operates Seat franchises in Southampton, Portsmouth and Poole, will add another dealership in Salisbury in February. And Currie Motors, operator of Toyota and Lexus franchises in Middlesex and London, will open a new Seat [...]

Seat axes Auto Emocion

SEAT president James Muir has killed off the brand’s famous Auto Emocion slogan because he felt no one knew what it meant. The catchline debuted on the Leon and Arosa models 10 years ago, but now fans of the brand will no longer hear it whispered at the end of TV adverts. ‘Yes, that’s right, [...]

Seat eyes-up Skoda

SEAT president James Muir has revealed he wants the Spanish brand to emulate the success of sister firm Skoda. Muir – formerly top brass at Mazda and Ford in Europe – said he felt the fact Seat hadn’t been able to match the heady heights of the Czech firm has been ‘tragic’. ‘They have done [...]

The Week: Nov 14-18

HERE’S the most interesting and talked about stories over the past five days, collated and summarised by us. Monday, November 14 OFSTED has declared Toyota’s UK-based automotive and engineering training academy as ‘outstanding’. TO celebrate Aston Martin’s Facebook page receiving its one-millionth fan, the firm is letting users help design a one-off car. MERCEDES has [...]



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