NEWS

SEAT is marking its sponsorship of the new UEFA Europa League by running a Fantasy Football game. First prize is a brand-new SEAT Ibiza Ecomotive! Other prizes in the online game include tickets to the final next May in Hamburg, and a brace of official footballs. Entering it follows usual Fantasy Football rules. Competitors choose [...]

SEAT is chuffed to announce record LOWS for September, as well as breaking a number of decade-long highs. A 40 percent market share boost has seen the UK become SEAT’s most important export market in the whole of Europe. It’s currently holding 1.5 percent of the UK market – that’s the firm’s largest slice of [...]

HONDA’S Jazz supermini is the most reliable model on the UK’s roads, according to new research. Warranty Direct has discovered the Japanese hatchback suffered the least amount of breakdowns of all. Toyota’s Yaris wasn’t far behind, either. But the 1-in-10 failure rather of 4-7 year old Hondas contrasts to the least reliable car on the [...]

SEAT has signed a three-year deal to become the headline sponsor for football’s new Europa League. It’s an arrangement that’s solely to raise brand awareness, said a spokesman. The firm has conducted studies, showing that while SEAT is well recognised in Spain, brand awareness in the rest of Europe is not so good. ‘What’s the [...]

SEAT will unveil an ultra-hot-hatch version of the Leon Cupra R at the Frankfurt Motor Show – punching out 265hp The tuned 2.0-litre TSI motor sees it yelp to 62mph in 6.2 seconds. Yet it can still average nearly 35mpg; not bad for the firms ‘most powerful car ever’. So powerful, indeed, it matches the [...]

SEAT Used Cars sold 915 cars in May – ‘by some distance’ a used car sales record for the sporty brand. This, reckons SEAT, proves the growing importance of used car sales to the UK car dealer network. David Ardern is SEAT’s used car manager. He said the May used car figures ‘very clearly demonstrate [...]

SEAT drivers are guilty of the worst car maintenance record in the country, says a surprise new survey. Over two in three admit they never check their oil as often as is recommended. This makes the staggering 71.4 percent total the perfect candidates to target for aftersales! Jaguar and Volkswagen drivers are almost as bad [...]

SEAT president Eric Schmitt has confirmed that SEAT will sell a version of the upcoming Volkswagen Up! city car. The new SEAT will be a budget-priced replacement for the old SEAT Arosa, which contributed strongly to SEAT car dealer volumes. No timings have been announced for the front-drive, front-engined Ford Ka rival, but concepts should [...]

SEAT has debuted a surprise MINI Cooper S rival before our very eyes here at the Barcelona Motor Show! Now, as well as the performance Ibiza FR and Cupra models, SEAT can now offer a striking luxury-performance model: the Bocanegra. Using the same engine and running gear as the two hot versions (so, 150bhp or [...]

SEAT has, for a while now, been posting some impressive used car market retained value figures. This has continued into April, as the Spanish brand reports a ‘major increase’ in RVs. Some SEATs, says CAP, are worth 14 percent more than a month ago. Models on the up include: * SEAT Ibiza 1.6 SE: +14 [...]

CAR Dealer Magazine has not seen a day like it. FOUR car makers unveil dramatic new showcases. To help car dealers get up to speed with the latest buzzwords customers will be taking about, we have reviewed each here. Car Dealer Magazine warns of a particular flurry of customer enquiries THIS MORNING, so informing all [...]

SALES can be won by car dealers using retailer finance schemes to adapt to individual customers. SEAT MD Peter Wyhinny told Car Dealer Magazine that the strong liquidity of car maker finance divisions means big gains are there to be had. ‘We can be completely adaptable to a customers’ individual needs, in a way that [...]