NEWS

Web Personality of the Year Eward: Peter Vardy

Winner: Peter Vardy Commended: Louis and Reg Rix, Daksh Gupta THE motor trade is full of personalities – from top dealer principals to Nigel and his used car lot under the railway arches. But there are few personalities who have a moralistic approach to doing business, and share this among their customers on the internet. [...]

	Interview: Peter Vardy
He’s got one of the biggest names in the industry to live up to, but Peter Vardy isn’t fazed, he tells JAMES BATCHELOR MY dad tried to put me off being a car dealer,’ says Peter Vardy, the 32-year old son of Sir Peter Vardy, and CEO of Peter Vardy Ltd. ‘He tried to put [...]

	Peter Vardy in Top 100
PETER Vardy Ltd has risen seven places in the Sunday Times ‘Best Companies to Work For’ survey. It’s the third year running the dealer group has been named among the top 100 companies to work for, with this year marking a rise from 22nd place in 2010 to 15th in 2011. The company focuses heavily [...]

	Lost leads for dealers?
DEALERS who do not offer a Live Chat feature on their website are missing out on a prime opp to get leads. As less than 1 in 10 dealers actually DO offer chat, this means thousands of potential leads are being lost each day to rivals! GForces says the evidence is clear: websites offering live [...]

	Dealer customer advisors
INNOVATIVE Scottish car dealer group Peter Vardy is introducing a novel customer panel to improve service. The car dealer has set up a governors’ advisory panel comprised of car buyers. They will advise the Peter Vardy board on what they can do to improve customer service. Peter Vardy said ‘we believe it is important for [...]

		Dealer Sunday closing
		PETER Vardy Ltd has just made the surprise announcement it is to CLOSE all its showrooms on Sundays. The ‘keep Sunday special’ move is part of Vardy’s intention to become a top employer. It’s something that’s already been trialed at Peter Vardy’s Vauxhall car dealer in Perth. This ceased opening on Sundays in October – [...]
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		Car dealer foundation
		PETER Vardy is continuing his mission of strong community support with the launch of a new youth fund. The Peter Vardy Charitable Fund has thus been launched. This has an initial fund of £100,000 – Vardy has pledged to give 10 percent of overall annual net profits to charitable causes. The PVCF is the first [...]
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		Dealer’s sales up 35%
		VAUXHALL car dealer Peter Vardy has revealed a sales increase of 35 per cent over the past year. The big rise has earned the group’s Motherwell and Kirkcaldy car dealers the honour of first and second places on the Vauxhall Chairman’s Circle figures. This ranks more than 400 Vauxhall car dealers on a range of [...]
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