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CUSTOMER Relationship Management is being addressed successfully by one aftersales provider. Mondial Assistance has revealed it’s retained some dealers for almost a decade – proof, it says, of how successful its CRM products are. These include roadside assistance and manufacturer warranties. In both sectors, it claims a top-three market position. And why do dealers stay? [...]
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CAR dealers should educate customers on the risks of skimping on servicing – or warranties may be at risk. Mondial Assistance warns that many new car warranties have terms and conditions that demand servicing only by manufacturer-approved garages. However, some customers are choosing independent garages instead – meaning car makers won’t pay for warranty claims. [...]
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