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OUR LATEST ISSUE Car Dealer Issue 40
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Motors
Douglas Stafford

Motor Recruit


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Dealers in dark on leads

DEALERS are failing to track where leads are coming from – leading to marketing spend waste. Telephone leads are being poorly traced, despite outnumbering web leads by 5 to 1. Web leads are easy to track and dealers are doing very well here: it is the mysteries of where the bulk of their leads are [...]

Dealer video rockets

CAR dealers are being urged to exploit the use of video content, by one leading big used car website. The recommendation comes after motors.co.uk experienced a 400 percent rise of video reviews watched on its website. A re-designed website, a greater emphasis on editorial content, and words of wisdom from a used car expert named [...]

Car buyers travel further

CAR buyers are more prepared than ever to travel longer distances to source the best deal on a new car. Almost 1 in 3 customers now travel MORE than 50 miles to puck up their new motor. Car dealer JCT600 carried out the research, and says the longer travel distances are almost entirely down to [...]

Lost leads for dealers?

DEALERS who do not offer a Live Chat feature on their website are missing out on a prime opp to get leads. As less than 1 in 10 dealers actually DO offer chat, this means thousands of potential leads are being lost each day to rivals! GForces says the evidence is clear: websites offering live [...]

New E&M web team

EXCHANGE and Mart has recruited an in-house web team to further improve its marketing offer to dealers. The new developers are to enhance online performance and functionality of the Exchange and Mart site, to enhance what car dealers can do on it. ‘By investing in this highly experienced team of web developers,’ said Exchange and [...]


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