NEWS

HONDA’S Jazz supermini is the most reliable model on the UK’s roads, according to new research. Warranty Direct has discovered the Japanese hatchback suffered the least amount of breakdowns of all. Toyota’s Yaris wasn’t far behind, either. But the 1-in-10 failure rather of 4-7 year old Hondas contrasts to the least reliable car on the [...]

HONDA has given us an early glimpse of what it has at next month’s Tokyo Motor Show – with one headliner. The CR-Z hybrid car concept will come to UK Honda dealer showrooms by summer next year. It is, says Honda, the world’s first hybrid sports car. Inspired by the old Honda CRX VTEC, it [...]

HONDA St Albans has become one of the company’s first EU dealers to show its new global brand ID… And 18 year old sales admin assistant Zoe Joyce had the honour of making the handover. The refurbishment took three months to complete, and cost £250,000. Key features include a luxury lounge for customers, and more [...]

SUPERMINI car sales are dominant at the moment, says HPI – but some new car buys are smarter than others. Honda’s Jazz, says the firm, is the best of all, leading the way for retained values. ‘The new Ford Fiesta is a striking car with a seemingly endless queue of buyers,’ said HPI’s Martin Keighley, [...]

HONDA dealers are to be featured on TV ads, in a campaign to mark the firm’s Tour of Britain support. They started this weekend, on ITV4, and will be run during ad breaks for Tour coverage. Adverts will be shown from a passing bicycle’s point of view, and focus on how the dealers are supporting [...]

AVONVALE brand manager Andrew Hamer says 2009 is proving to be the weirdest year he can remember. And it’s all down to swinging between dramatic extremes, says the Northampton Honda car dealer. ‘In 2009, we’re having some of the oddest conversations ever,’ he told Car Dealer Magazine. ‘2008 was a bumpy year,’ said Hamer, ‘so [...]

HONDA car dealer Avonvale hosted F1 winner Johnny Herbert and loads of buyers, in a unique event for the Listers firm. The Northampton dealer held the latest round of ‘A Question of Motorsport’, headed by BTCC TV commentator Tim Harvey. Car Dealer Magazine was there to capture a video and a full gallery of the [...]

JOHNNY Herbert raced at Silverstone during the Bank Holiday weekend, in the BTCC. But, on Saturday evening, he was entertaining hundreds of car buyers at Honda car dealer Avonvale Northampton! Car Dealer Magazine has EXCLUSIVE video footage of the three times F1 winner, and new team-mate Dave Pinkney, identifying a ‘mystery star’ in motorsport’s version [...]

WHICH? Car’s annual dealer satisfaction survey has rated Lexus top of the class for the 5th year running. The consumer body says Lexus dealers are virtually untouchable, both in sales and servicing. Indeed, one customer, it reports, said ‘even the coffee was great’. But equally praised was Daihatsu in second place; showing, said Which? Car, [...]

HONDA Cars general manager Bernard Bradley is leaving Honda UK, to take up a new role in the Middle East. The familiar face to Honda’s UK car dealer network is off to pursue ‘new opportunities’. His short-term replacement will be head of marketing Tom Gardner… who’ll combine the two roles until a permanent successor for [...]

HONDA CR-V sales are up by nearly half over its nearest rival, says the Japanese maker of the UK-built model. Car dealers are to thank for this – through promoting keen incentives such as special finance deals and free payment protection insurance. Deals include 0 percent finance, and up to £3100 off diesel CR-Vs. These [...]

HONDA Swindon employees have returned to work, as production restarts at the Swindon plant. 3400 workers will recommence production of the Civic and CR-V for UK buyers. What’s more, the firm also confirmed the Honda Jazz supermini will be made at the site from the autumn – which will be a huge boost to its [...]

MARSHALL Motor Group has appointed Neil Crossley to manage area marketing for its Honda dealers. He will help incorporate the recently acquired Honda car dealers in York, Hull and Scarborough, and is a key appointment for the group. Honda franchise director Mark Furniss said that ‘Neil is a welcome addition to Marshall and our teams [...]

HONDA has launched an innovative new promotion to make buying a new car more secure for worried customers. Free payment protection is now available on Civics and CR-Vs bought using Honda’s finance. This means buyers will be covered for a year against payments on their car if they lose their job. That is not the [...]

150 year old dealer giant Hendy Group has added three new Honda dealerships to its portfolio. Already operating Honda in Exeter, Hendy has added the ex-Alan Day sites in Southampton, Winchester and Portsmouth. This has secured 80 jobs across the three sites. The deal is key to the future plans of the motor group, said [...]