NEWS

Review your SEO strategy

MOTORS.co.uk is warning dealers to review their SEO strategy, as Google seeks to closely integrate Google+ into their search index. The search engine giant has been accused by various analysts of “warping” its search results by boosting posts from its Google+ social network in its standard search results. The changes – which are presently only [...]

	Profit Clinic: Google
The internet is making consumers increasingly demanding… and it’s up to car dealers to meet that challenge. that’s according to Alex Rose, associate industry manager (automotive) for Google, who gave a fascinating insight into the workings of the international internet and software corporation at the Car Dealer Profit clinic. Rose, based at the company’s London [...]

	Guest Blog: Advice for dealer websites hit by Google Panda Update
Reg Rix, managing director of Netcars.com, offers advice to dealers to combat the effects of the latest Google update, Panda 2.5.2 The most recent Google update, Panda 2.5.2, which took place last month, means dealers could now notice a significant effect on the organic rankings of their websites. Panda, which is a new algorithm that [...]

	Guest Blog: Five interesting facts Google tells us
THIS guest blog post was written by Chris Lunn, marketing and online manager at Hartwell. You can follow Hartwell on Twitter or join their Facebook page here. AT Hartwell, we were recently using Google Trends data to learn more about the state of the automotive industry online, and came across some fascinating facts that we [...]

	Google Gospel
Car Dealer was the only media outlet invited to search engine giant’s inaugural Think Dealer conference. JAMES BAGGOTT reports on why Google thinks dealers are dangerously lagging behind online Change is coming to the motor industry whether you like it or not – but it’s a case of embrace it now or be left behind. [...]

		Google predicts mobile search growth by 2013
		CONSUMERS searching the web via mobiles will overtake searches on computers by 2013, says Google. The search giant told conference delegates at its inaugural Think Dealer conference on Thursday that car dealers need to be prepared for this change. Having your dealer website optimised for mobile phone access is becoming increasingly important and will soon [...]
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		‘Bargain’ sales leads
		FINDYOUCARS.COM is promising dealers it can source genuine qualified sales leads for just £2.50 a week. The idea is to match buyers with dealers who have the car they’re looking for in stock. It is being billed as the answer to car dealer marketing costs that have been getting out of control, said CEO Guy [...]
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		Google searches Audi A8
		GOOGLE will make its motoring debut with the launch of information services in the new Audi A8. Audi has integrated Google information services into the sat nav of its latest luxury limo – which are sent to the car over the internet. This means drivers can search for Google points of interest – such as [...]
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		Car Dealer Guide To The Web: Are you ready?
		Is your online strategy ready for the upturn? According to our experts, dealers who ignore the potential of the internet will be guaranteeing themselves a place in the slow lane when the good times return. Richard Aucock spoke to leading lights in the car business – here are his exclusive findings… WE are nearing an [...]
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		Google’s Top 10 Tips for car dealers
		Richard Trinder is industry leader, automotive, at internet giant Google. If anyone knows about search, it’s him. Here he speaks exclusively to Car Dealer about his top 10 tips for being found on the net. 1 Ensure you are found Sounds obvious? You’d be surprised – this is where free tools like Google Webmaster can [...]
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