NEWS

A recent google aftermarket report showed that non-dealer third party retailers like Halfords, Kwik Fit and Mr Clutch took 50 per cent of the overall aftersales market due to better price, location convenience or brand loyalty. This is not great news for a struggling motor retail sector. However, there is a lot for dealers to be positive [...]

SERIAL Car Dealer Ewards winner GForces has created a video showing how dealers can get to grips with social media. Available on YouTube, the video explains why dealers should be getting involved with social media and uses statistics such as ‘did you know automotive is third most talked about topic online?’ The video also gives [...]

Are dealers ‘tyred’ of fighting with local garages and retailers, asks GForces’ Tim Smith Recent research shows the UK replacement tyre market was worth around £1.29bn in 2010, with business distributed between fast-fit chains, independent garages, online tyre specialists and franchised dealerships. A 2010 US Tyres Review, studying hundreds of independent dealers across North America, revealed a [...]

GFORCES has created a unique solution that helps car dealers increase customer loyalty and aftersales income. Called ‘I Love My Dealer’, the application enables a car dealer’s customers and prospects to accumulate points whenever they interact with the dealership on Facebook – such as by ‘liking’, posting a photo, commenting on a dealer post or ‘checking [...]