NEWS

SUZUKI is looking to improve its brand perception and build relationships with its customers with a new CRM programme. A new emphasis on strengthening interactions with customers will come from the appointment of an agency that has already created some fresh marketing initiatives. These, we’re told, will play on the words LIFE and MY, which [...]

CAR dealers are letting the majority of sales leads slip through their fingers, because of bad practice. Not following up sales enquiries is seeing 90 percent of prospects walk out the door, say new studies. Mondial Assistance research has led the firm to conclude a ‘lack of proactive communication with potential customers could be losing [...]

CUSTOMER Relationship Management is being addressed successfully by one aftersales provider. Mondial Assistance has revealed it’s retained some dealers for almost a decade – proof, it says, of how successful its CRM products are. These include roadside assistance and manufacturer warranties. In both sectors, it claims a top-three market position. And why do dealers stay? [...]