NEWS

CHEVROLET was a surprise faller in official SMMT new car sales figures with a 66 percent decline. But MD Mark Terry has told Car Dealer Magazine it’s actually nothing to worry about – because the figures tell a misleading story. Terry told us that it’s actually because of Chevrolet’s new 5 Year Promise deal, which [...]

CHEVROLET MD Mark Terry has told Car Dealer the brand’s latest incentive deal is one Noah would be proud of! The Chevrolet 5-year Promise is a package that will help car buyers survive the storm of a post-recession climate that may feel worse than the recession itself. Describing the cover-all scheme as a customer’s version [...]

CHEVROLET is to use Motor Codes as part of its customer reassurance strategy in its aftersales offers. This is already bearing fruit in the recent ‘Five-Year Promise’ campaign, which Chevrolet MD Mark Terry says already exceeds the industry standards established by Motor Codes. He describes the initiative, which has fully integrated the Motor Codes scheme, [...]

CHEVROLET dealers will soon have a sting in their tale – Bumblebee is coming to their showrooms! The manufacturer has announced the American muscle car – made famous as the talking yellow Transformer in the hit movies – will be in dealers in February 2011. Costing from around £35,000, the V8-engined monster will be an [...]

Twitter and Facebook give car brands have a top opportunity to interact with their target audience in a fun way. Chevrolet recently opted to market their new Spark city car via social media, inviting music fans to see the car band in some unlikely locales, all for free… The basic premise is a simple one; [...]

CHEVROLET is offering new car buyers a scrappage-like £2k incentive deal for any 6-10 year old motor. Called ‘Switch and Save’, it comes as the official Government scheme ends – and, as Chevrolet points out, is even more generous. Running until June 30, it is offered on all models except the Spark and Matiz city [...]

CITY cars for the past five years have been where it’s all been happening. Exploding fuel prices, a desire to be more eco friendly and the credit crunch have all played a huge part in focussing the spotlight on the babies in carmakers’ ranges. Throw in the cash conscious buyers the scrappage scheme funnelled into dealers [...]

CORVETTE is coming to the UK Chevrolet car dealer network Car Dealer Magazine has just been told. GM chief Bob Lutz made the announcement here at the show – catching everyone by surprise! A UK Chevrolet spokesman admitted it was the first they had heard of it. Previously, Corvettes were distributed by Dutch importer Kroymans. [...]

CHEVROLET will use Twitter and Facebook to promote its new Spark city car to younger car buyers. The car manufacturer is planning a social media marketing drive as it aims to attract younger buyers to the brand. The Spark – an urban city car with youthful looks – is key to driving new customers through [...]

CHEVROLET UK boss Mark Terry is weighing up the business model for bringing the Camaro to the UK. Currently the muscle car – famous for its roles as Bumblebee in the Transformers films – is only available in left-hand drive. A right-hand drive model was planned, but canned when GM fell into difficulties last year. [...]

CHEVROLET is upping its fleet car sales drive with the appointment of a new boss and a new sales operation. Keith Jones is the new Chevrolet national sales manager for the value-priced brand. He heads up a brand new independent fleet sales operation, that will see fleet customers deal directly with Chevrolet. It brings structure [...]

CHEVROLET’S biggest-ever delivery of new cars for the UK has docked – with half already sold! Car dealers have sold over 1100 of the 2133-strong shipload, as sales increases up demand for the models. Chevrolet doesn’t expect the remaining load of 1000 cars for stock to remain in the system for long. ‘We’re thrilled to [...]

CHEVROLET former MD Andy Carroll has been unveiled as the new MD of Glass’s Information Services. He joins after a career spanning all aspects of the car industry. Carroll has held senior marketing positions at GM Europe, including the Chevrolet top job, and sales director of the commercial vehicles side. He’s also worked for internet [...]

CHEVROLET MD Mark Terry says scrappage has come just the right time for the growing value-focused brand. ‘The value was there before from us. What the Government scheme has done is give added impetus to things. ‘Suddenly, customers who were unsure now have the Government’s OK on new car purchases. ‘Add in the ‘once it’s [...]

CHEVROLET sold 1589 cars in May – its best figure since the brand was launched nearly 5 years ago. This equals to a market share of 1.18 percent. Which is up 40 percent on May 2008! ‘Fabulous news,’ said UK MD Mark Terry. ‘To buck the overall trend of the new car market at all [...]

SAVINGS of up to £6365 are on offer at Chevrolet car dealers, to support the scrappage new car scheme. The brand is, until the end of June, running a ‘bigger car, bigger discounts’ campaign. This means that, on top of the £2000 scrappage allowance, the following big deals are running: • Chevrolet Matiz from £4295; [...]