NEWS

THE next issue of Car Dealer Magazine has a very special cover – created exclusively for us by a famous car artist. Ian Cook – more commonly known as Popbang Colour – creates amazing pictures of cars using remote control cars, toy car wheels and tyres. He applies the paint, mixes and spreads it across [...]

The Cruze saloon is attractive but too niche for Chevrolet. Now a five-door hatchback has arrived. JAMES BATCHELOR reports WHAT IS IT? Chevrolet has high hopes for this car. The Cruze has become the most successful Chevy around the world in recent years, but the UK arm of the business has been crying out for [...]

CHEVROLET dealers across the UK will be getting the party poppers out and making sure the cake slicer is clean. The American brand is celebrating its 100th birthday over the next few weeks with special celebrations and discounts on its cars. The festivities kick off with special customer invite-only events on September 8 and 9 [...]

CHEVROLET UK has announced it’s appointed Rebecca Lawman as its new marketing manager. Lawman will be responsible for all Chevrolet’s ongoing marketing activity, including the brand’s recently announced ‘Make it Happen’ media campaign, an initiative that aims to give the American car brand much greater recognition and awareness in Europe. ‘It’s a thrilling time to [...]

Is Chevrolet’s killer five-year deal and new hatchback a winning combination for dealers? JAMES BAGGOTT finds out WHAT IS IT? The replacement for the Kalos and a B segment rival for the likes of Britain’s best-selling car, the Ford Fiesta. Can it compete with that? Probably not, but as a competitor to the likes of the [...]

One of Chevrolet dealers’ most popular models has been under the knife for 2011, reports James Baggott. WHAT IS IT? A refreshed version of one of Chevrolet’s most popular models. The Captiva has been given a new look outside, a nip and tuck inside and boasts all-new engines under the bonnet. Chevrolet makes the bold [...]

CHEVROLET has announced its now open for business in Cambridge with local dealer Buckingham and Stanley. Following renovations to the site of the former petrol station on Shelford Road, Cambridge Chevrolet has opened its doors to welcome customers. Cambridge Chevrolet boasts a team of highly-trained, friendly and helpful sales staff on hand to assist in [...]

CHEVROLET has appointed Daniel Gregorious as its national sales & operations manager it has been announced. Gregorious, 37, will head up the national sales and operations team of 12, and will be responsible for supporting the UK dealer network in driving forward new vehicle sales and helping dealers to provide a top quality service to [...]

CHEVROLET UK managing director Mark Terry has revealed its Five Year Promise deal will not ‘last forever’. The innovative marketing campaign sees Chevy buyers get a warranty, servicing and breakdown cover for five years. But Terry has admitted it is a ‘here and now’ offer that was launched because the firm’s research revealed buyers wanted [...]

When’s a Chevrolet retailer not a retailer? When they’re a dealer that’s when! That may sound rather like a confusing conundrum, but in fact it’s one of the latest changes Chevy UK chief Mark Terry, pictured, has decided on making. Chevrolet’s retail network is no longer referred to as that at the marque’s head quarters [...]

CHEVROLET will launch its Orlando MPV in the UK in time for the new reg next year starting at £16,395. The Citroen C4 Picasso and Ford CMAX rival brings bold and brash American styling to the family car sector. With an impressive specification list in three trim levels and a choice of a trio of [...]

THE royal wedding could be the kick that fires buyers back into life in 2011, says Chevrolet UK boss Mark Terry. The UK managing director thinks the UK car market is in for a rough ride in the first quarter of 2011 – but the marriage of Prince William and Kate Middleton could be the [...]

CHEVROLET managing director Mark Terry has confirmed all UK dealers will be able to take Volt and Camaro orders. The two halo products for the manufacturer are key to getting customers into dealer showrooms with Camaro arriving in quarter three of 2011 and Volt in March 2012. Terry explained that Chevrolet UK will not stock [...]

Leading lubricant company ExxonMobil has announced it is now licensed to provide dexos2 products to GM’s dealers. The agreement between General Motors and ExxonMobil makes the UK oil supplier the first to secure the official dexos licensing. ExxonMobil now has two products – Mobil 1 Formula ESP 0W-40 and Mobil Super 3000 Formula G 5W30 [...]

CHEVROLET is launching the futuristic Volt right now with a headline-grabbing leasing deal for early adopters. The list price is $41,000 (around £26,000) but it can also be leased in the US for just $350 a month. This is the equivalent of £222, and buys a Chevrolet Volt EREV (extended-range electric vehicle) on a 3-year, [...]

CHEVROLET was a surprise faller in official SMMT new car sales figures with a 66 percent decline. But MD Mark Terry has told Car Dealer Magazine it’s actually nothing to worry about – because the figures tell a misleading story. Terry told us that it’s actually because of Chevrolet’s new 5 Year Promise deal, which [...]

CHEVROLET MD Mark Terry has told Car Dealer the brand’s latest incentive deal is one Noah would be proud of! The Chevrolet 5-year Promise is a package that will help car buyers survive the storm of a post-recession climate that may feel worse than the recession itself. Describing the cover-all scheme as a customer’s version [...]

CHEVROLET is to use Motor Codes as part of its customer reassurance strategy in its aftersales offers. This is already bearing fruit in the recent ‘Five-Year Promise’ campaign, which Chevrolet MD Mark Terry says already exceeds the industry standards established by Motor Codes. He describes the initiative, which has fully integrated the Motor Codes scheme, [...]

CHEVROLET dealers will soon have a sting in their tale – Bumblebee is coming to their showrooms! The manufacturer has announced the American muscle car – made famous as the talking yellow Transformer in the hit movies – will be in dealers in February 2011. Costing from around £35,000, the V8-engined monster will be an [...]

Twitter and Facebook give car brands have a top opportunity to interact with their target audience in a fun way. Chevrolet recently opted to market their new Spark city car via social media, inviting music fans to see the car band in some unlikely locales, all for free… The basic premise is a simple one; [...]