NEWS

FIAT Group Automobiles UK Ltd has announced the appointment of Jon Wakefield to the role of sales director. Wakefield will take over the responsibility of developing sales of new cars across the Fiat and Alfa Romeo brands, and will report to managing director Andrew Humberstone. Fiat Group say Wakefield brings with him a ‘unique combination’ [...]

FIAT UK has promoted current used vehicle boss Simon Wheeler in a new fleet-focused move. Wheeler now becomes fleet and remarketing director at the firm, in an expansion of his current role. He’ll now be responsible for developing fleet and corporate sales opportunities, alongside his current role of helping Fiat, Alfa Romeo, Abarth and Fiat [...]

WHAT do you expect from an Alfa Romeo? The cynics in the audience are cat calling something about iffy reliability – we can hear them from here. But put that little chestnut to one side and what do you end up with? Passion. An Alfa isn’t a sensible purchase; it’s a heartfelt one. You are supposed [...]

Alfa Romeo is a brand that conjures up all manner of images in the average car buyer’s mind: Passion, flair, beauty – it’s the stuff motoring dreams are made of. But on the flip side of the coin are the less attractive connotations – reliability woes and trouble-prone electrics are reputations dealers are still struggling to overcome. With [...]

FIAT has introduced an efficiency-boosting inventory management system across its Group dealer network. This, says the firm, will help dealers manage parts sales and availability more profitably. The PRIM2 system – Parts Retail Inventory Management – will solve a key dealer problem of obsolescence, promises Fiat Group sales manager John Murray. ‘Our confidence in PRIM2 [...]

ALFA Romeo chief Andrew Humberstone wants dealers to have a more strategic role in the network’s future. The Fiat Group Automobiles UK chief executive told Car Dealer he wants the network’s dealer council to become the ‘Alfa Romeo Dealer Association’. ‘We’d want them to come up with ideas and general topics that need addressing,’ said [...]

CAR dealer Sturgess of Leicester is holding a special charity night with BBC presenter Henry Sandon. The Alfa Romeo and Volvo car dealer will pack in the crowds on Tuesday March 23 in aid of Macmillan Cancer Support. Guest of honour will be Henry Sandon MBE. The pottery whizz will be telling the motorists of [...]

LLOYD Motor Group is the latest car dealer to sell Alfa Romeo models from its 10-strong dealer network. The opening of Alfa Romeo Carlisle this week marks the start of the relationship. It’s well timed too, as Alfa Romeo starts its centenary year. Marketing manager at Lloyds, Colin Nixon, is thus a happy man, remarking [...]

ALFA Romeo will launch an all-new premium hatch rival to the Audi A3 at the Geneva Motor Show next March. It will arrive in UK Alfa Romeo car dealers soon after – giving them a key entrant ‘in one of Europe’s most important segments’. The new motor uses a fresh platform that has a further [...]

CHRYSLER is to develop an integrated sales and marketing structure with Fiat Group in the future. This will replace the current Chrysler-owned sales and marketing channel, plus Daimler back office. The plans will, says the company, ‘leverage Fiat Group strength in Europe’, and will lead to a ‘significant expansion of dealer networks’. Chrysler, Dodge and [...]

ALFA Romeo is pleased to join the September scrap sales success party, with eye-opening figures. Nearly 2000 Alfa Romeos were registered in September – a rise of nearly 150 percent! OK, the numbers were perhaps too small to be truly representative, but they are still a clear sign of the strides being made by the [...]

FIAT Group is celebrating, after sales in August turned the clock back to 2001 for the three-brand maker. Sales rose by more than 85 percent year-on-year, to give the firm its biggest market share since May 2001. Fiat, Alfa Romeo and Abarth snared 5.14 percent of total UK sales – and even the 4.5 percent [...]

ALFA Romeo’s 166 is the worst depreciating car in Britain, retailing just 14.4 percent after three years! The staggering loss has just been revealed by Glass’s, which says the Alfa Romeo is by far the worst of a bad bunch. This gathering of cars was dominated by Rover Group models, though. The Rover 25, 45 [...]

BCA has just converted over 200 Fiat and Alfa Romeo cars, bringing in revenue of a hefty £1.5m. The monster sale was the Italian makes’ largest of the year, and took place at BCA Measham. And it was quite a line-up of cars: •    12 Fiat 500s – averaging 107.3% CAP Clean •    100 Grande [...]

ALFA Romeo car dealer technician Sean Davidson has become the 15,000th ATA-approved technician. The Palmers Hemel Hempsted man won £200 and a bottle of champagne for his achievement – along with his prized ATA membership card. The IMI governs the ATA scheme, which was launched at the British Motor Show last year. Its communications head, [...]

FIAT and Alfa Romeo car dealers have appointed the country’s first franchise-approved smart repairer. Revive! has been enlisted by Fiat Group to offer the service, which is believed to be the first time car dealers have enjoyed such a manufacturer-supported scheme. Fiat and Alfa Romeo customers will now provide an additional aftersales income steam to [...]

ALFA Romeo has launched a zero-deposit finance deal to enhance its eye-opening scrap support. The Italian brand’s car dealers are to sell a MiTo for £146 a month. A 4-year PCP deal, it requires zero deposit – meaning car buyers literally swap their old banger for a new Alfa Romeo. The final payment is £4625 [...]

SCRAP scheme incentives mean Alfa Romeo can now offer a brand-new MiTo for less than £9000. The £2000 cash incentive trims the retail price of the Alfa Romeo MiTo 1.4 Turismo down to £8995. On certain other modes, though, Alfa Romeo is going further still – by offering up to £3000 in addition to the [...]