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OUR LATEST ISSUE Car Dealer Issue 40
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Mates & 65+ favoured

BIG-hearted motor mechanics regularly slash their prices to offer discounts to pensioners, a new survey has revealed. The findings come from RepairACar.co.uk who also discovered that mechanics never increase their prices for women or for anyone they suspect knows little about cars. The website found that one per cent of the mechanics surveyed had lowered [...]

Peugeot MD’s plans

PEUGEOT UK boss Jon Goodman has revealed his plans for the marque for the next twelve months. A focus on aftersales, a return to profitable times for his dealers, and making the brand desirable to customers are all primary goals for Goodman – even social media is on the radar. While the French marque grew [...]

What parts to stock

THE most profitable car parts dealers should be stocking has been revealed by a leading warranty supplier. Warranty Direct has compiled a list of the most likely car parts to wear out due to simple wear and tear – essential information for dealers and their aftersales teams. According to the company, one in three of [...]

Warranty Direct scheme

WARRANTY Direct has improved its dealer warranty scheme to focus on small and medium sized retailers. It brings new benefits to independents, in a ready-made package called Dealer Warranty Direct. This means dealers who may not be too experienced in handling warranty packages will face no stumbling blocks – nearly everything is done for them. [...]

Fast Track firm’s growth

ACCIDENT management firm Easi-Drive has opened an extension to its Manchester HQ as growth plans continue. Car dealers are an integral part of this growth too, the firm’s boss has revealed. The 25,000 sq ft expansion at the Easi-Drive HQ will house 120 staff – but a further £500k investment in IT has the potential [...]



Oil waste costs dealers  

Oil waste costs dealers

 

CAR dealers are wasting the equivalent of £1450 per technician every year through wasting oil. Castrol Professional has released the shock sum, to highlight the huge amounts car dealers are missing out on. It is equivalent to 11 percent of total potential oil profits each year, and is occurring because dealers are failing to manage [...]

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Hazardous waste problems for dealers?  

Hazardous waste problems for dealers?

 

HAZARDOUS waste disposal in the specialist automotive area could be affected by a big fire. A big blaze recently struck the Solvents With Safety factory in Doncaster – 1 of only 2 specialist solvent disposal companies. This could affect car dealers whose aftersales trade heavily in solvents, particularly bodyshops and paint shops. Environmental legislation compliance [...]

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Map your customers  

Map your customers

 

PINEWOOD Pinnacle DMS is to launch a new computer feature that pinpoints on a map where customers are. The ‘Spend Mapping’ feature puts coloured pins on a map of the dealer’s territory. These come in four colours – corresponding to warranty, trade, retail and internal spends. It’s ideal, says Pinewood MD Neville Briggs, for refining [...]

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450 Service Plan champs  

450 Service Plan champs

 

SINCE launching the scheme a year ago, The Warranty Group has trained over 450 service plan-promoting ‘Champions’. They are helping some dealers score boosts in aftersales of up to 400 percent! The idea is to better integrate the promotion of service plans into the car sales process. Special techniques are taught as part of the [...]

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Hot MUGEN aftersales  

Hot MUGEN aftersales

 

HONDA has introduced a MUGEN performance tuning parts programme to 8 of its UK dealer network. The selected car dealers will sell official MUGEN tuning parts, accessories and merchandise. Colin Whittamore, from MUGEN Euro, said: ‘Although MUGEN has been in Japan for over 35 years, we are a relatively new company to the UK market, [...]

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Bicester Village Porsche  

Bicester Village Porsche

 

PORSCHE Autofarm is boosting its service department with a special while-you-wait service for shopaholic owners. A free supercar shuttle drives owners of cars receiving attention to and from the retail complex. This avoids customers having to wait at the dealer, and also takes the pressure off Autofarm to rush pitstops. It’s possible because Bicester Village [...]

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Drop to double aftersales  

Drop to double aftersales

 

SERVICE plan provider EmaC says car dealers should drop the ‘after’ in ‘aftersales’ to boost returns. By taking aftersales selling to core new and used car point-of-sale desks, returns can double, reckons the firm. ‘With around 40 percent of the lifetime value of any customer held in after-sales, it makes great commercial sense to un-tap [...]

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Service green edge  

Service green edge

 

VAUXHALL car dealers are debuting a new efficiency check ‘ecoFLEX’ service for all Vauxhall motors. Costing £99, the green service hones in on the aspects that affect fuel economy. It includes: •    Oil and filter change •    Fuel system clean •    Air con efficiency check •    Tyre pressure check •    Brake check Even better, if [...]

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Car health checks  

Car health checks

 

CAR dealers should use vehicle health checks to help drive business to under-pressure servicing departments. Pinewood MD Neville Briggs reckons they are set to play a key role in sustaining profits as the servicing downturn continues. It’s all about getting customers going into the dealership, he said. ‘They ensure that when a dealer sees the [...]

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F1 data logging at dealers  

F1 data logging at dealers

 

BLACK box recorders that permanently monitor car health could offer dealers a new way of customer contact. Telematics expert Trimble MRM has developed a black box health recorder that watches vehicle health and service condition – just like F1 teams do. This is already being used in many large car fleets but the firm says [...]

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Warranty spend continues  

Warranty spend continues

 

USED car buyers are returning to the market but also continuing to seek the protection of a longer warranty. The trend to choose longer and better warranties than before the recession has not abated, reveals RAC Warranty. This is despite a used car sales upturn showing market confidence in general is much better than it [...]

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Service decline trend  

Service decline trend

 

AFERSALES businesses are facing declining demand despite cars in use rising by 13 percent in 10 years. The value of the retail car service and repair market has fallen by 21 percent since 1999 This is despite franchises raising their labour rate by 36 percent over the Retail Price Index, and independents rising by 15 [...]

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Car servicing skipped  

Car servicing skipped

 

FORD says 15 percent of car owners admit to putting off car services – or even skip them completely – to save money. Younger drivers are the worst of all, adds the blue oval. Even worse, 1 in 5 UK drivers has no breakdown cover to cover them for any subsequent breakdowns – and for [...]

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World Cup Vauxhall kit  

World Cup Vauxhall kit

 

VAUXHALL aftersales departments may get a boost from the World Cup with a special sticker offer! The firm has developed a special set of England decals especially for the 3dr Corsa. Stretching from headlights all along the sides, they certainly stand out – and even come with matching door mirror caps. They cost £149 from [...]

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Warranty reporting errors  

Warranty reporting errors

 

CAR dealers are failing to calculate profits from warranties correctly which is costing them big returns. RAC Warranty reckons many dealers fail to realise the uplift in aftersales that warranties bring. By only analysing Point Of Sale profit potential, the importance of warranties is not being correctly emphasised during the sales process. RAC Warranty reckons [...]

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Porsche specialist hunt  

Porsche specialist hunt

 

PORSCHE specialist car dealer Dove House is looking for a Porsche service manager with big aspirations. The Rushden retailer is expanding into the aftersales arena, by building its own in-house workshop. This is being constructed right now – but the search for the right person to manage it continues. That’s because the final candidate will [...]

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Porsche bespoke growth  

Porsche bespoke growth

 

PORSCHE is embarking on a new strategy to bring greater personalisation to its cars and better profits for dealers. The firm has bought its high-line options scheme under an umbrella offer – Porsche Exclusive – and is using the super-special 911 Sport Classic to promote this refocus. Porsche Exclusive chief Boris Apenbrink explained to Car [...]

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Ford Health Check comp  

Ford Health Check comp

 

FORD is offering 1 owner the chance to win a full refurb for their car in an innovative prize worth £10k. The firm is promoting car dealers’ free 29-point Health Check deal with the launch of the prize that runs until 19 June. It will be drawn by Ford WRC driver Mikko Hirvonen. Ford cars [...]

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Tiger Commerce App  

Tiger Commerce App

 

TIGER Commerce has launched its free new iPhone App to help improve car dealers’ efficiency on the move. The new ‘mCommerce’ App promises to bring greater control to car dealers’ online parts and accessory businesses, giving them 24/7 control if so required. Through it, car dealers can access and respond to real-time data, for instant [...]

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Golden Garage boost  

Golden Garage boost

 

GOLDEN Garages inaugural winner Kinghams of Croydon says business is booming after winning the award. The SEAT car dealer reports the visit by Vicki Butler-Henderson has seen it quickly become ‘inundated’ with enquiries! Owner Keith Kingham said: ‘We were obviously thrilled to have won the award. It’s a great honour and a source of real [...]

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