UK’s top franchises
September 14th, 2009 by Richard Aucock
AUDI, Toyota and Kia are the best car franchises in the UK to hold, reveals the latest NFDA survey.
The bi-annual car dealer satisfaction survey has just been published, with big gains for the Korean brand Kia.
It’s leapt ahead of more established rivals, as dealers rate highly its advertising, sales incentives, new model introductions, brand image and pricing.
The maker’s bonus rate also has Kia dealers the happiest of any in the UK!
Audi remains the clear leader though, retaining its top slot over the winter survey. Toyota’s still there in second – but Kia has displaced Lexus and Jaguar.
Lexus dealers report they’re unhappy with the maker’s product image, value and pricing, and its frequency of new model introductions. Hopefully, that’s something the new Audi A3-rivalling hybrid due at the Frankfurt Motor Show will rectify!
Things aren’t so rosy for Chrysler, Daihatsu and Subaru car dealers. They’re the least satisfied of any car dealer franchise in the UK, with Perodua and Peugeot retailers also not proving happy.
Here, Car Dealer Magazine has listed the top 10 best franchises overall – and the top 10 worst… remember, too, the results have all been cast by YOU!
Top 10
1 Audi
2 Toyota
3 Kia
4 Jaguar
5 Land Rover
6 Lexus
7 MINI
8 BMW
9 Hyundai
10 Ford
Bottom 10
1 Chrysler
2 Daihatsu
3 Subaru
4 Perodua
5 Peugeot
6 Nissan
7 Chevrolet
8 Renault
9 SEAT
10 Saab