Stimulus for GAP
July 13th, 2009 by Richard Aucock
CONFUSED.COM has helped stimulate car buyer interest in GAP insurance, with a new marketing campaign.
The online giant has teamed up with Future45Ltd, to deliver a headline new GAP insurance scheme.
Which it has cannily called ‘car depreciation insurance’.
This simple step helps perfectly illustrate the benefits of oft-misunderstood GAP insurance policies. ‘An affordable compliment running alongside comprehensive cover,’ says confused.com.
‘Next to home ownership, few realise that car depreciation is the next biggest expense – far greater than fuel and servicing.’
The site even gives the scheme an ‘insider twist’: ‘it’s a smart policy that the car industry has held very close to it’s chest …as its also one of their strongest commercial ‘add-ons’ when selling a car.’
Andy Bendell from Future45Ltd said the company ‘wanted to remove the perplexity for the consumer… so we removed the need for a claim limit to be entered, which historically has always confused.
‘This also simplifies the online purchase, allowing the consumer to insure the cars value with just a few clicks.’
Confused.com now offers GAP insurance on cars up to 7 years old, whether finance via a personal loan, contract hire, lease, dealer finance – or plain cash.
Various add-ons offer further cover, too.
With such heavyweight backing of GAP insurance, car dealers can look forward to a rise in interest for the profitable scheme… with a suitable boost to aftersales, too.
Tags: aftersales, confused.com, gap insurance, warranty
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