Service opp from fleet
March 26th, 2010 by Richard Aucock
CAR dealers should target company car fleets with information about their service offers to drive extra business.
The trend towards keeping cars on fleet for longer means some firms may be unaware of the extra maintenance demands required.
If they fail to keep close tabs on these, warns software firm CFC Solutions, both condition and resale values will be hit.
MD Neville Brigg said ‘we are seeing a few customers run cars into a 5 year and getting close to, or exceeding, 100,000 miles. For most managers in the fleet industry, this kind of lifecycle is pretty much unchartered territory.
‘There are concerns, the biggest of which is maintenance.
‘Vehicles at this stage in their lives are becoming more and more susceptible to major component failure and fleets need to ensure that each vehicle’s servicing is carried out to the letter of manufacturer standards while regular visual checks on all wear parts take place very regularly.’
Despite companies being pressurised to minimise maintenance spend, firms also have a legal responsibility to fulfill duty of care. This means cars must be in good condition and fit for purpose.
‘Just by looking at some of the vehicles that you see on the roads and speaking to company car drivers anecdotally, there are clearly some uncared-for older vehicles being used.’
Meaning this is the ideal opportunity for you to promote your service department to local firms with specific offers and packages?
Tags: aftersales, Company car, fleet, service