SEAT dealers bid high
February 17th, 2009 by Richard Aucock
USED new-shape Ibizas have made their auction debut at a closed sale exclusively for SEAT dealers.
And the cars have certainly inspired the SEAT retailers, with the 28-strong sale generating bids that averaged 115 per cent of CAP Clean!
30 SEAT dealers were present at Fleet Auction Group in Leicester, for the Approved Used 5 door Ibizas.
Some of the new-shape cars made 118 per cent of CAP clean; needless to say, it was a 100 per cent conversion rate.
SEAT says it’s evidence of the pent up demand for used new-shape Ibizas.
Richard Bartlett, of Bartletts SEAT in St Leonards-on-Sea, near Hastings, said: ‘The availability of Approved Used Ibiza 5 door has come at a good time, as we’re finding Ibiza sales generally are performing very well.
‘Adding the option of these cars to our stock means, simply, that we now have an offering for people who don’t consider themselves ‘new car’ buyers.’
David Ardern is used car manager at SEAT UK. ‘We were expecting a busy auction at Leicester, but the competition for these Ibizas took us all a little by surprise.
‘There’s clearly massive demand for the Ibiza 5dr, in both new and used form, and that’s great news – not just for us, but for buyers who can reasonably look forward to a robust residual value.’