SCRAP: Hyundai up 400%
UNPRECEDENTED demand for Hyundai i10 and i20 has seen enquiries at car dealers rocket 400 percent.
Interest has shot up in the past week - and it is the Government’s new car scrap scheme that is driving this.
The company’s fast reaction is paying dividends, says UK MD Tony Whitehorn. ‘It seems that a few big-name manufacturers are still prevaricating about scrappage.
‘While they have been scratching their heads and confusing customers, we’ve been only too happy to show hundreds of potential buyers how a new Hyundai is within their reach.’
The scrappage incentive cuts, for example, the entry-level i10 down to £4995.
Hyundai has been smart here. Car dealers cannot take orders yet – but they can take ‘expressions of interest’ from customers, who can then reserve cars from existing stock.
As these cars will not be registered until the scheme starts, it means customers will still be eligible for the £2k fund.
Despite ordering more cars, Hyundai says customers (and car dealers) need to act as fast as it has to fully benefit.
‘We’ve just had a delivery of 800 i10s and i20s, and we will get them out to dealers in time for mid-May when the scheme is expected to go live.
‘We expect these, and our existing stocks, to sell quickly though, and so are negotiating with the factory to secure more production and keep up with the expected demand.’
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Tags: hyundai, new car scrap, scrappage