Scrap draws older buyers
June 9th, 2009 by Richard Aucock
NEARLY one in five scrappage car buyers will be aged 45 or older, says a report aiming to clarify the scrappage market.
They will favour superminis and MPVs.
These are amongst the findings Experian has discovered from extensive analysis of the scrappage new car market.
The information services experts also found that, of the 7 million vehicles eligible for the scrappage scheme, owners of only1.5 million of them will be in a financial position to sign up.
And 270,000 of those are expected to be aged between 45-64, own more than one car, and be leaning towards superminis and MPVs.
Brands this group will favour the most include:
• Honda
• Mazda
• Toyota
• Renault
Experian MD Kirk Fletcher confirmed that ‘the biggest market for the scrappage scheme are those people close to retirement, with an eye for an economical supermini or an MPV.’
More broadly, owners who were in the best position to afford scrappage indicate a desire to buy German – BMW and Mercedes-Benz are, reports Fletcher, particularly popular.
‘Car makers and dealers should ‘use this kind of insight to help them on the forecourts.’
Experian also revealed that car maker’s official websites have seen a real upturn in visits and activity due to the scheme.
Searches for cars had been declining until the scheme was announced in April. Since then, though, there has been a significant boost to car website activity.
As this has helped generate more interest in the car market overall, it really is good news for everyone.
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