Renault Sky TV launched
December 3rd, 2009 by Richard Aucock
RENAULT is coming to Sky TV with its unique own TV channel to help promote the brand and cars.
The TV channel will build on the well-established Renault TV online channel.
Since being launched in March this year, the internet TV channel has scored an average visit time of 15 minutes – proving that those who go there, stay there.
This is dream news for brand and marketing people, which is why Renault has decided to broadcast it through Sky channel 883.
‘Renault isn’t like other brands,’ said global marketing director Stephen Norman. ‘We innovate in the interest of everyone.’
‘A real ‘people centric’ brand and, perhaps, the only one of our time. Renault TV offers more than the online content and allows a wider audience to have a different and cool relationship with the brand, which goes beyond the ephemeral few seconds of the internet.’
Phil York, Renault UK MD, added ‘we are delighted to be able to bring it to the Sky platform channel 883 to widen our audience’.
If you’re a Renault car dealer, will you be tuning in to Renault TV today?
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