Renault returns to rise
January 29th, 2010 by Richard Aucock
RENAULT car dealers can look forward to better returns in 2010 says a director of the firm.
Commercial operations boss Len Curran said that, although there will be a retail market decline, Renault dealers will still see an upturn.
‘Renault has targeted a 40 percent sales increase on cars and vans over 2009,’ he told Car Dealer Magazine, ‘and this will be through a smaller dealer network.’
This means, he said, most Renault dealers will see ‘a significant increase in volume.’
Such a positive position is thanks to ongoing work by Renault over the past few years, he explained. This has all been done with the aim of strengthening the brand’s position – ‘and is the best response for our network following the end of Government scrappage.’
Further positives for Renault car dealers have come in the firm’s clear VAT increase position: it added on the cost of the 2.5 percent VAT but not a single penny more. This means there have been no ‘hidden’ price increases.
‘We will also take advantage of the residual scrappage customers by offering them a special ‘Super Scrappage’ offer aimed at customers driving cars over seven years and older.
‘This will allow them a specific bonus against our entry model Extreme versions with an allowance of between £2300 and £3100.’
If you’re a Renault dealer, do you think this sort of incentive will help you in the post-scrappage comedown?