RENAULT UK has announced the appointment of Darren Payne as its new sales director with immediate effect.
Formerly director for fleet and commercial vehicle operations, Payne will now head up a sales department combining the previously separate commercial operations (sales network and franchising operations) and fleet and commercial vehicle operations departments.
This newly merged operation will ensure a consistent strategy across all of the marque’s sales channels, which is set to become even more important with Z.E. and Dacia activity in the months ahead.
Thierry Sybord, managing director, Renault UK, added: ‘I’m pleased to welcome Darren into his new position. With his solid commercial experience, a fully-focused team supporting him and the imminent launch of a fresh product line-up in February, I’m confident of the results which will be delivered.’