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Renault’s new director

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Time 11:56 am, January 11, 2012

chr0675RENAULT UK has announced the appointment of Darren Payne as its new sales director with immediate effect.

Formerly director for fleet and commercial vehicle operations, Payne will now head up a sales department combining the previously separate commercial operations (sales network and franchising operations) and fleet and commercial vehicle operations departments.

This newly merged operation will ensure a consistent strategy across all of the marque’s sales channels, which is set to become even more important with Z.E. and Dacia activity in the months ahead.


Thierry Sybord, managing director, Renault UK, added: ‘I’m pleased to welcome Darren into his new position. With his solid commercial experience, a fully-focused team supporting him and the imminent launch of a fresh product line-up in February, I’m confident of the results which will be delivered.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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