Recession servicing fall
April 20th, 2009 by Richard Aucock
SHOCK findings from a new poll shows that nearly half of all motorists are ignoring car servicing.
A Nationwide Autocentre study revealed that 45 percent of the UK are prioritising their cash on basics such as food, clothing and fuel, rather than on car maintenance.
What’s more, 27 percent actually RESENT their cars – due to the money they are costing them.
This could impact car dealer revenue from aftersales and car servicing.
Nationwide MD Duncan Wilkes said: ‘All of a sudden, most people have to think twice about what they’re spending their money on.’
Car maintenance is one area motorists are pinpointing for savings. And, while this could ultimately cost car owners more, says Wilkes, it also shows that motorists are putting costs before the environment.
That’s despite the same survey also showing that over a third of people are also worried about the impact their car is having on the environment.
Mixed messages? Maybe – but car dealers should note that saving cash will always come first.
A well serviced and maintained car is much more likely to run efficiently, making it more eco friendly. Wilkes also adds that ‘in many cases, being green is cheaper in the long run.
Despite being told this, though, car owners still prefer to take the money rather than look to the environment.
Hence, the need for any green car incentive schemes to prominently display the cash they’ll save car buyers, too…
Tags: aftersales, servicing
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