Online boost is snow joke
February 5th, 2010 by Richard Aucock
SNOW is no longer a hindrance to car dealers as online tools mean businesses can still be all-white.
Forecourt sales may have plunged by 60 percent in January’s heavy snowfall – but online sales were as much as FOUR TIMES higher!
Web experts autotorq.com says many of its dealers recorded web traffic increase of 75 percent when the snow started to fall. That was caused by an estimated 6 million people being forced to stay at home.
Stewart Niblock, COO of autotorq, said, ‘whilst it was very difficult for dealers to run their forecourt and showroom operations in the adverse weather, the online environment was unaffected.
‘These figures show the importance of having a good web presence, as our dealer customers were able to capitalise on these leads.’
Did you record similar big online gains for your car dealer during the bad weather?
Tags: autotorq.com, online, snow