Online booking launch
June 23rd, 2009 by Richard Aucock
DEALERS are now able to offer an easy online booking service to make routine car servicing less hassle.
DCML has rolled out its Online Service Bookings facility.
It gives franchised dealer customers a live feed to service appointment availability – which they can then go ahead and book remotely.
Cleverly, it also links up to DCML’s Dealer Car Manager system. This means courtesy cars can also be booked and charged for beforehand.
Special offers and pricing plans can be loaded up, too.
DCML has led the development because ‘convenience is king when it comes to car servicing,’ said DCML MD Vince Powell.
‘It’s now vital that dealer’s embrace technology to give the customer a sense of control in the decision making process.’
There are big benefits for service personnel, he said. ‘In presenting prices online, service advisors are no longer having to spend time quoting for work, freeing them up to concentrate on other work.’
One car dealer who’s already been using it is Pilling Group.
The Group’s Paul Barnes said ‘we have been pleasantly surprised by how it has all worked out.
‘Not only have we been able to drive traffic to our website and highlight the latest special offers available, but we’ve been able to generate a database of email addresses for later use and free up large chunks of time from our service advisors.’