Aston Martin Toyota IQ!
June 30th, 2009 by Richard Aucock
ASTON Martin has stunned the motoring world, by revealing a tiny Toyota-based new car concept.
The British company has taken the micro Toyota IQ, and re-engineered it as an Aston Martin.
What’s more, the Cygnet project is likely to become a realty!
The image is not lying. This really is a Toyota IQ that’s been given an Aston Martin makeover. The famous grille is present, along with other DB-inspired detailing.
Inside, Aston Martin says the interior will be completely stripped, and decked out in exclusive trims and hides to the customer’s specification.
It can even be made to match the DBS or V8 Vantage they’re also buying…
The Cygnet has come about because studies show a huge number of Aston Martin owners also have a top-spec MINI. This is their city centre short-hop runabout.
With the Toyota-based Cygnet, Aston will be offering a bespoke alternative, for a similar £20k price tag.
‘Now is the right time for Aston Martin to take this first bold step to embark on this special project,’ reckons the company’s chief exec, Dr Ulrich Bez.
‘Much work is still required, but I am confident that this project could become reality in the not too distant future.
‘This concept – akin to an exclusive tender to a luxury yacht – will allow us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market.’
As Aston also points out, the IQ has highly marketable benefits such as top fuel economy, CO2 emissions of 99g/km, plus a five-star Euro NCAP safety rating.
Don’t be surprised if, in a few months, a concept car looking very similar to this appears…
Tags: aston martin, cygnet, toyota iq
July 3rd, 2009 at 11:54 am
You can’t! Aston Martin is totally class, eticat, bow ties and long satin dresses, it’s our heritage, and, above all else, I can’t see James Bond racing across the country side with a baddie in toe in this – can you? what would M have to say.
Kind regards
Zena
Company Secretary to the highest standard – of course.