Nissan’s dealer aid
March 26th, 2009 by Richard Aucock
NISSAN GB is sanctioning immediate aid for its UK dealer network, in the face of weak trading conditions.
The scheme will provide car dealers with operational and financial performance support.
Supported by apd Group, the new Business Planning and Quality Department is headed up by Richard Clark.
This has been set up because of ‘the economic climate, and the need for dealers to understand, and be prepared for, the ambitious programme of new model launches,’ he said.
A hi-tech computer will analyse the health of each dealer, to ensure financial and operational proceedings are on track.
Clark and three field-based managers will be visiting dealers and working on mid-term plans to ensure both profitability and, more immediately, viability.
This will highlight areas for the dealers where short, medium and long term opportunities for increased business, improvement in processes, or structural or reporting changes will have a positive impact.
What’s led to the scheme? Scott Elliott, apd Group director, said it ‘demonstrates Nissan’s commitment to their dealer network, and apd are proud to have been chosen as the partner to support this activity.
‘We are confident that the dealers will see real benefit from the hands-on approach our consultants take.’
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