6:49 am, October 1, 2008
EXCHANGE & Mart has developed a new sales package for dealers.
The arrangement aims to ‘help dealer groups at a time when economic pressures are impacting the market as a whole.’
Marshall Motor Group is the first dealer to sign up. It gives each of the group’s 45 dealers access to exchangeandmart.co.uk at a heavily subsidised corporate rate. So far, 21 dealers from the group have signed up. The deal is such that, as more join, discounts increase.
Dealers get a bespoke marketing channel, which they can alter and modify as they see fit – with the economies of scale being part of a group deal brings.
Debra Healy, digital director for Exchange & Mart, was the brains behind it. This, she says, is a new way of doing business for Exchange & Mart.
‘The dealer stays in control, but we can offer them an individual solution to making the most of their stock, offering a nationwide exposure that remains unrivalled.
‘We understand dealers wish to keep autonomy, but this deal is the best of both worlds, allowing them independence but offering them the chance to take advantage of the favourable terms we can guarantee them as part of a group.
‘The more dealers that join, the greater value for money we can offer.’
