Honda buyer innovation
April 2nd, 2009 by Richard Aucock
HONDA has launched an innovative new promotion to make buying a new car more secure for worried customers.
Free payment protection is now available on Civics and CR-Vs bought using Honda’s finance.
This means buyers will be covered for a year against payments on their car if they lose their job.
That is not the only incentive Honda’s offering, either. The maker has launched 0 percent APR HP and low monthly payment PCP schemes – including a Civic Type R GT hot hatch for just £199 a month!
These incentives are to demonstrate that banks may not be offering finance, but car makers are.
There are also headline price reductions:
• Civic 1.8 SE with leather: £14,495 – £1520 off
• Civic 2.2 i-CTDi with leather: £14,995 – £2295 off
• CR-V diesel range: From £17,995 – £3100 off
‘We know that people still want to buy new cars, but everyone’s a bit nervous at the moment about making such a significant purchase,’ explained Honda marketing head Tom Gardner.
‘Our package of cost savings, financial offers and the security of payment protection is one of the strongest we’ve ever offered, and should help our customers feel more confident about buying a Honda.’
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