MINI Mayfair comeback
May 23rd, 2009 by Richard Aucock
MINI has just unveiled two special editions at Silverstone’s MINI United festival – and here they are!
To celebrate the car’s 50th year, MINI car dealers will, from September, retail the two specials.
They are called the MINI 50 Camden and – in a blast from the past – the MINI 50 Mayfair.
Typically, the MINI Mayfair takes a luxurious slant. It comes in Hot Chocolate metallic brown, a colour previously only for the MINI Clubman and Convertible.
If that’s not for your customers, the firm offers white and black alternatives.
Special trim features throughout, and there is also light brown leather inside.
We prefer the MINI Camden, though. This comes in silver, black or blue, and again has special 17-inch alloys. Camden decals replace the Mayfair monikers, meaning there’s no missing it.
The interior is more modern… and includes a MINI first – a high fidelity Harman Kardon stereo.
We also like the sound of the Mission Control. This is a sort of’ ‘message centre’, that really will wow customers in car dealer showrooms.
The engines mirror 1.6-litre petrol and diesel versions of the regular range – from the 104g/km CO2 diesel, to the 175hp turbo petrol.
As former Austin Rover car dealers know, there’s nothing like a special edition to get sales going… and now, for the MINI, here’s two of them!
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Tags: 50, MINI, special edition
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