Mazda after scrappage
March 22nd, 2010 by Richard Aucock
MAZDA is launching a simple post-scrappage deal for customers that eliminates the need for a trade-in motor.
This, says Mazda director Mark Cameron, ‘ensures anyone who wants to buy a new Mazda can benefit from a great deal’.
To remove ‘discrimination’ now scrappage funds have run out, the firm plans to market a range of model-specific offers. These include savings of up to £1250 on the Mazda MX-5 line, and 0 percent finance across the range.
It is a different approach to other car manufacturers, admits Cameron, who are trying to imitate the Government scrappage scheme with their own version.
‘In fact, there are now so many different offers with different terms and conditions, some on 10 year old cars and some on 7 year old cars, that choosing the best scheme is both difficult and confusing for the customer – and requires a car to part exchange or scrap.
‘At Mazda we have decided to make our post scrappage offers simple to understand, fair and equitable for all.’
Mazda sold 10,000 cars under scrappage What do you think about its post-scrappage plans?
Tags: inventives, mazda, offer, scrappage