Buyers missing out
August 27th, 2010 by Richard Aucock
PRIVATE car buyers have been told they’re missing out on bargains through a fear of car auctions.
Manheim ways this wariness results in 85 percent of all car buyers not even considering going to a car auction.
Why? Well, for more than half of them, it’s through the puzzles of the auction process intimidating them.
A ‘common misconception,’ said Manheim’s Craig Mailey – who is advising motorists hit the auction houses and bag a bargain for themselves.
‘People mistake the auction environment as a shady place where shady deals are done and many consumers have never even considered buying a car at auction.
‘At Manheim Auctions, we have fully trained and helpful staff always on hand to welcome members of the general public and explain how the auctions work.
‘In order to help dispel the myths surrounding auctions and educate consumers on the benefits of auction buying, we’ve created our public buying guide – with hints and tips to make buying at auction easy.
‘We welcome consumers to come along.’ And when they do, he adds, 3 in 4 of them say the whole experience was a great one.
It’s an interesting new push on attracting the general public into car auctions by Manheim… what, as a car dealer, do you make of the news?