Courtesy car cover aid
October 12th, 2009 by Richard Aucock
LOSSES on insurance for courtesy cars can be reversed, promises a trick new system from software firm DCML.
It both improves cost recovery AND income, says the firm – with tests showing a 12 percent profit could be achieved.
It’s a straightforward system to use. ‘Email Notification’ alerts inform senior bosses of all insurance costs related to courtesy cars that have NOT been recharged to customers.
‘It stops staff from letting customers leave the dealership without either paying an insurance administration charge, or making a contribution,’ said DCML MD Vince Powell.
These admin charge contributions, normally as little as £10, can in turn be used to boost profits – one test dealer not only became cost-neutral within three months… it also delivered a 12 percent profit!
It’s integrated into DCML’s Dealer Car Manager system, and pops up when staff administer a courtesy car loan.
If they DON’T charge a customer, they have to enter a reason… which is instantly sent to senior management, allowing them to judge whether the lost income was justifiable.
‘There is no doubt that the email alerts work and have highlighted a number of issues that I would not have known otherwise,’ said one of the trial dealers.
‘As a management tool, the email alerts are very useful, both for spotting uncharged cars, but also for monitoring vehicle movements.’
Tags: courtesy car, dcml, insurance, margin
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