8:55 am, September 3, 2008
THIS weekend, Lexus dealers nationwide will be holding special test drive events.
Themed activities will open the doors of dealers to prospective customers, with expert advisers on hand to offer explanations of technology such as Lexus Hybrid Drive.
Dealer staff will be out in force to speak with customers and promote the Lexus ‘experience’.
And customers have a further incentive to visit – those pre-registering at www. experiencelexus.co.uk will automatically be entered into a prize draw.
The prize? A ‘365 day test drive’ in a Lexus RX 400h. Essentially, it’s a free car for a year. Not bad – and perhaps an explanation why your premium dealership may be a little quieter than usual this weekend…
