HPI to air first-ever TV ad
August 14th, 2009 by Richard Aucock
HPI will show its first-ever TV advert TODAY, in order to reach its widest ever car buyer audience.
Set to run for 3 months, the campaign will be shown on Dave, Bravo and UK Living – a key car buying audience HPI feels will drive interest to car dealers.
HPI Check will be spotlighted in the campaign, which will underline the inherent risks in buying cars with uncertain histories.
The brand will package this up in a manner that promotes the all-round peace of mind you can get from car dealers.
It will tie in with existing POS dealer material – which is already working very well: HPI conducted a survey, that showed 9 in 10 cars buyers reckon dealers offering HPI services gave them peace of mind.
‘By running our first ever TV advert campaign,’ said HPI director Daniel Burgess, ‘we aim to further educate consumers of the risks they expose themselves to when buying a used car.
‘However, the advert will also confirm the value of the HPI Check as a means of protection against the latest used car scams, which will give reassurance to buyers in both the private and trade arenas.’
‘Our first television campaign aims to make the used car market more aware of the powerful protection the HPI Check offers millions of buyers and retailers every year.’
Tags: advertising, hpi, tv
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