Golden Garage boost
April 27th, 2010 by Richard Aucock
GOLDEN Garages inaugural winner Kinghams of Croydon says business is booming after winning the award.
The SEAT car dealer reports the visit by Vicki Butler-Henderson has seen it quickly become ‘inundated’ with enquiries!
Owner Keith Kingham said: ‘We were obviously thrilled to have won the award. It’s a great honour and a source of real pride and excitement for us all.
‘But I don’t think any of us could have foreseen the scale and immediacy of the impact that winning the title would have on our business.
‘We’ve literally been swamped with calls from people wanting to book all makes and models in for a service. It has been amazing.’
Not that the garage is letting the standards that secured it the title slip. Peter Kingham founded the business in 1959; since then, he and son Keith have built up the 15-staff business into a customer-focused one.
‘After 51 years in business we’ve learned how to treat people, and have built up a very loyal customer base as a result,’ said Kingham.
‘All of our staff are trained to the very highest standards by SEAT but they go above and beyond the normal targets for customer satisfaction by treating our customers like friends. Anyone who visits the garage will see that for themselves as we have hundreds of thank-you letters and cards from satisfied customers on display in our reception area.’
The dealership has thus been credited by SEAT UK for its performance. Not that it was the firm’s only winner – SERE Motors in Northern Ireland was also a regional winner, giving SEAT a 20 percent share of the Golden Garages Top 10!
Nigel Griggs, head of aftersales at SEAT UK, said: ‘The success of both Kinghams and SERE Motors in the Golden Garages awards clearly underlines the great strides we’re making in customer care and satisfaction.
‘The brand’s exceptional performance in gaining two of the top ten places – including the outright winner – demonstrates our determination to put customer satisfaction at the very heart of all our operations.’
Tags: aftersales, golden garages, Seat