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Geneva: New Ford Focus

March 3rd, 2010 by Richard Aucock

ford_focus_3FORD is showing one of the most important new car ranges here at Geneva with the new Focus.

It was unveiled at Detroit, to underline its world car status. Here at Geneva, it is making its European debut.

Alongside the 5-door hatchback we’ve already seen, Ford is also revealing a new 5-door estate Focus. It looks as sharp-suited as the hatchback we’ve already seen. We reckon it should be production-ready by the end of the year: what money a Paris Motor Show launch debut?

Ford also confirmed there will be a hot version of the next Focus – ST or RS? Nothing more was being said – but the fact we’re to get one at all is good enough news for us right now!

A new model car dealers will be able to sell right now is the new C-Max range, finally available in Grand C-Max form. This 7-seat variant sits alongside the coupe-look 5-seat version and has sliding rear doors.

The C-Max has swoopier styling that is in keeping with the two-pronged approach of the S-Max and Galaxy. If Ford is anywhere near as successful with these cars as with the larger ones, Renault and Vauxhall had better watch out.

Ford is showing a load of new engines too – a pretty confusing line-up that car dealers will have to concentrate on if they’re to communicate to customers. These include 1.6-litre and 2.0-litre Ecoboost turbo petrol units.

The 1.6 offers either 150bhp or 180bhp, while the 2.0 has 203bhp: they’re serious motors, alright. A more powerful version of that 2.0-litre is surely intended for the new hot Focus: and with promised CO2 reductions of 20 percent, it should be far more economical.

New TDCi diesel engines are coming, with both the 1.6-litre and 2.0-litre updated. These, again, will soon be coming to Ford’s C-sector cars.

By Richard Aucock

Car Dealer Magazine Geneva 2010 coverage

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