Ford sales ‘full recovery’
FORD small car sales have recovered to the level they were at a year ago, lifting gloom at car dealers.
The blue oval also continued its 1-2 stranglehold on the UK car market.
This month, it was the Fiesta that led the Focus.
Indeed, the Fiesta leads for 2009 year-to-date. And the Focus? That’s in second place…
Nevertheless, unlike some other car brands, it was still an overall decline for Ford. Declining demand for the big cars saw, overall, the brand’s UK sales decline by 16 percent.
This is evident by the Ka, Fiesta and Fusion accounting for two in every three scrappage car sales. The Focus takes the majority of the remainder.
Even so, Ford outperformed the market and was able to boost its market share by 1 percent, to 17.3 percent.
Nigel Sharp, Ford Britain MD, said: ‘We hope this scrappage scheme will boost sales of new vehicles and, in doing so, help secure jobs at Ford and our dealer partners.
‘It is early days yet, but increased web traffic and showroom visits are now turning into vehicle registrations, so we remain optimistic as we head into the summer selling months.’
‘Unprecedented demand’ at car dealers