Fiat kits out England FC
February 26th, 2010 by Richard Aucock
FIAT has won a brilliant fleet deal that will see it supply cars to both England FC and Wembley Stadium.
The deal runs until 2014 and will include Fiat Group promotions at Wembley, too!
This means England FC followers will see adverts for Fiat during England home internationals.
It will also stretch to FA officials promoting grass roots football.
‘To coin an old football saying, we’re over the moon with this deal,’ said an understandably ecstatic Fiat MD Andrew Humberstone.
‘Our objective has been to increase brand awareness of our cars and clearly, with such as huge following of football in this country, the agreement will do that.
‘If it helps us to introduce Fiat Group cars to even a small percentage of those millions of football fans, we would be delighted – that’s certainly our goal.’
In the World Cup year, the deal strikes Car Dealer Magazine as little short of genius. What do you think?
Tags: england fc, fa, Fiat, wembley