Ferraris and Porsche up
June 25th, 2009 by Richard Aucock
SUPERCARS such as Ferraris and Porsches are once again rising in value, according to findings from BCA.
Rocketing demand at auctions is leading to frenzied bidding for the exotic motors.
This indicates that buyers are once again returning to the sector – and prices are sharply on the up as a result.
‘Values for many cars in the prestige and performance sector have risen sharply against CAP Clean,’ confirms BCA – which has released some examples of this:
• 2007 Bentley Continental GTC: £92,500 – £12,600 (15%) above CAP Clean
• 2007 Aston Martin DB9: £72,500 – £6,000 (11%) above CAP Clean
• 2007 Aston Martin V8 Vantage: £50,400 – £7,000 (16%) above CAP Clean
• 2008 BMW M5 Saloon: £49,000 – 117% of CAP Clean
• 2007 BMW M3 Convertible DCT: £47,800 – 115% of CAP Clean
The BCA Top Car sales are overseen by Simon Henstock. He reminded us that, last year, values for such cars came under severe pressure.
‘It was widely believed the reduction in City bonuses affected demand earlier in 2009 – ironically, just as other used car sectors were recovering.
‘However, interest has been building all year, and values have improved notably in recent weeks.’
Even so, car dealers shouldn’t start to get complacent. Even with an improve marketplace, selling such cars on calls for a careful approach.
‘The key to remarketing high-value product is exposure in the appropriate media, to reach the right audience of buyers, combined with a dedicated marketing campaign to get the message across.’
Plus, for the super-lucky, a gentle reminder that now might be the time to buy that cult car you’ve always hankered after, before the bargains disappear…
Tags: BCA, car auction, ferrari, Porsche
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