Mobil 1′s F1 showcase
March 27th, 2009 by Richard Aucock
MOBIL 1 is to sponsor screening a series of exclusive F1 insights, on a prime-time Five TV slot.
The new series ‘The Grid’ – will give a behind the scenes look at motor racing. The first show came just in time for the start of the new F1 season.
Lewis Hamilton’s official oil supplier (and, of course, many a car dealers’ thriving aftersales product), the Mobil 1 series will run for a hefty 26 weeks – and really will be a unique F1 insight.
It will cover features, interviews and footage from the world of motorsport, including American Le Mans, Mobil 1 Porsche Supercup, NASCAR, Indy Racing League…
And, of course, Formula 1!
The deal with Mobil 1 has come about simply through it being the top choice for world racing teams, says the oil supplier.
‘As the world’s leading synthetic motor oil, the Mobil 1 brand has long enjoyed a major presence in the world of motorsport and has been the lubricant of choice for many successful racing teams around the globe’ said Mobil 1’s motorsports manager, Mark Humphries.
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Tags: F1, Lewis Hamilton, Mobil 1, motor racing
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