Buy new cars to curb deaths
July 16th, 2010 by Richard Aucock
CAR buyers who are better informed can reduce numbers of people killed on UK roads says safety body RoadSafe.
Dealers have a prime part to play here, by helping teach consumers about the various safety aspects of their motors.
Director Adrian Walsh said: ‘RoadSafe believes improved electronic safety technology, found in newer vehicles, has helped reduce the severity of crashes.
‘However, there is evidence to suggest the majority of car owners are unaware of the latest systems.’
This means, he says, that customers are ill-placed to make good safety decisions when buying new or secondhand.
ESC is one such example here: statistics show it can cut collisions by 40 percent… but less than 40 percent of the UK’s car buying population actually know it exists!
Walsh added: ‘The market is led by consumers, and uptake of this technology has been slow.
‘People must be better informed of other eSafety technologies, so they can demand them when buying a vehicle.
‘This is an important issue, in which car magazine editors and dealers can help, in saving lives.’
Car Dealer Magazine is trying to do its bit here – is your dealership, too?