Dealers in dark on leads
September 3rd, 2010 by Richard Aucock
DEALERS are failing to track where leads are coming from – leading to marketing spend waste.
Telephone leads are being poorly traced, despite outnumbering web leads by 5 to 1.
Web leads are easy to track and dealers are doing very well here: it is the mysteries of where the bulk of their leads are from that is costing many retailers.
Simply put, dealers are in the dark about which marketing channels are providing the best returns.
Autotorq has launched a solution for this, which supplies car dealers with traceable telephone numbers.
This means particular numbers can be assigned to particular channels, meaning they can monitor which marketing outlets give best returns.
Even smarter, it’s integrated with Google Analytics – so dealers can see whether it’s pay-per-click, web or search marketing campaigns that are performing best.
Stewart Niblock, CEO at Autotorq remarked: ‘Given the increasing importance of the web in driving new and used car sales, dealers are spending more of their marketing budgets online.
‘It is therefore vital that dealers can identify whether this expenditure is providing them with a good return on investment.’