Geneva: Chevy-Corvette
March 3rd, 2010 by Richard Aucock
CORVETTE is coming to the UK Chevrolet car dealer network Car Dealer Magazine has just been told.
GM chief Bob Lutz made the announcement here at the show – catching everyone by surprise!
A UK Chevrolet spokesman admitted it was the first they had heard of it.
Previously, Corvettes were distributed by Dutch importer Kroymans. Last year though, the firm went bust. This had led GM to give the Corvette distribution contract back to Chevrolet.
It means Corvettes will now start being sold in Chevrolet car dealers! It is not yet known how these arrangements will work – discussions are under way right now with the retail network about how to handle the exciting new supercar offer.
But you can be sure Chevrolet will be making the most of it, given the marketing potential offered by its Le Mans-racing, Porsche-challenging new range-topper!
Car Dealer Magazine will bring you more reaction to the surprise news announcement as we get it… for now, what’s your take on it?
By Richard Aucock
Car Dealer Magazine Geneva 2010 coverage
Tags: chevrolet, corvette, geneva 2010